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Tantra

Integrations · AI personalization

OpenRouter

Campaign personalization with your OpenRouter models.

Connect your own OpenRouter API key, test access, choose an available model, and make it Tantra's default personalization provider.

AvailableBring your own key

Requires an API key from OpenRouter.

What you get

Encrypted key storage

Your OpenRouter API key is encrypted at rest, shown only as a masked fingerprint afterward.

Connection test

Test your key's connection before relying on it for a campaign.

Model browser

Browse the provider's available models with search and pagination, including pricing and rate-limit metadata when the catalog returns it.

Model selection and settings test

Choose a model and run a full settings test against it.

Active and default controls

Mark the provider active, and set it as Tantra's default personalization provider.

Key management

Replace or remove your key at any time.

How it works

  1. 1

    Add your OpenRouter API key

  2. 2

    Test the connection

  3. 3

    Choose an available model

  4. 4

    Set OpenRouter as your default provider

Supported actions and data

Tantra can do

  • Send scrape content and recipient context to the model for personalization
  • Generate a personalized subject and body for email, or a description for a calendar invite

Tantra receives

  • The model's generated output, logged for cost and prompt tracking
  • Available models, pricing, and rate-limit metadata the provider's catalog returns

Requirements and permissions

  • An API key from OpenRouter

  • A Tantra account to store and test the key

Scope and limits

  • You pay the provider directly; Tantra does not mark up usage.
  • Exactly one LLM provider is your default at a time.
  • Without a working default provider, campaign personalization falls back to the plain template.
  • The template editor's Generate and Enhance buttons use Tantra's built-in AI, not this key.
  • Campaign AI applies to email subject and body and to Calendar invitation descriptions. Social messages use templates, merge tags, and spintax.

OpenRouter questions

Further setup detail is in the help center.

Connect OpenRouter.

Personalize campaigns with a model available through your OpenRouter key.