Attribute Webinar Attendance to the Campaigns That Drove It
You run the session on Zoom or WebinarGeek. Tantra links it to your campaigns and matches invitees to registrants and attendees, so attendance traces back to the outreach responsible.
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Registration and Attendance, Attributed
Attendees, Matched to Their Campaign and Sender
To set up attribution and analytics, Tantra needs a Zoom Server-to-Server OAuth app from your Zoom admin or a WebinarGeek API key, plus Google Workspace for calendar invitations. Attendee emails are then matched against the contacts you invited, so the report shows confirmed matches, not estimates.
Automatic Registration From Calendar RSVPs
Turn auto-registration on for a calendar campaign and a Yes or Maybe RSVP registers that contact with the linked webinar. It is opt-in per campaign, and it is the only path that registers anyone for you.
Sequence Attribution
A sequence linked to the same webinar reports its own attributed attendees. The link provides attribution only; replies and clicks do not register anyone.
Webinar Funnel Summary
Invitations, acceptances, attendance and show rate for one webinar. Figures update after you trigger a refresh from Zoom or WebinarGeek.
New Registrants, Straight Into Follow-Up
NewYour registration form, or a Zapier, n8n or Make workflow, can send each new registrant to a follow-up sequence by webhook, and they enter step one automatically. Zoom and WebinarGeek refreshes remain user-triggered.